Articles : SPSS Modeler

CRISP-DM Methodology


  PT Survey Prima Solusi Statindo (Purple Analytics) adheres to a universally accepted standard of Data Mining called CRISP-DM (Cross Industry Standard Process for Data Mining). As can be seen in the figure below, there are 6 very important phases … Continue reading

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SPSS Modeler


In a business environment, the main objective of analytics is to improve a business outcome. These outcomes can include: Increasing revenue by reducing customer attrition Increasing cross sell rates with a call center Decreasing costs by identifying fraudulent claims before … Continue reading

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